Britney Spears is an American singer, songwriter, dancer and actress.
She is credited with influencing the revival of teen pop during the late 1990’s and early 2000’s for which she is referred to as the “Princess of Pop”.
During her career she has sold over one hundred million records worldwide, including over seventy million solely in the United States.
Although the music industry is Britney’s main interest she has also developed and endorsed a number of products; these have included books, video releases, video games, dolls, clothing and perfumes.
Elizabeth Arden...
She endorsed her first perfume with Elizabeth Arden, ‘Curious’, in 2004, which broke the company’s first-week gross for a perfume and made one hundred million dollars in sales in its first year.
It is still as popular today as it was when it was launched. It is a floral fragrance with top notes of magnolia, pear and lotus with middle notes of jasmine, tuberose and cyclamen and base notes of musk, vanilla, white woods and sandalwood.
September 2005 .
In September 2005 Britney Spears released the fragrance ‘Fantasy’ which also won an award for the Best Celebrity Women’s Fragrance.
This fragrance is a floral, fruity, gourmand fragrance with top notes of kiwi, red litchi and quince with middle notes of white chocolate, cupcake, orchid and jasmine with base notes of musk, woodsy notes and orris root.
In April 2006.
In April 2006 she launched the fragrance ‘Curious in Control’ as a limited-edition fragrance. (Now discontinued)
This is a sweet and sexy, romantically pink and dangerously black fragrance with a fruity top note together with middle notes of sweet notes, vanilla, tonka bean and orchid and has base notes of musk and sandalwood.
2006 also saw the release of yet another perfume ‘Midnight Fantasy’ which is a floral fragrance with top notes of plum, sour cherry and raspberry with middle notes of orchid, iris and freesia and base notes of vanilla, amber and musk.
September 2007.
On 24th September 2007 marked the release date of a fragrance collection ‘Believe’.
She went to launch her sixth perfume ‘Curious Heart’ in January 2008.
This again is a floral fragrance with top notes of magnolia, pear and lotus together with middle notes of tuberose, cyclamen and jasmine and base notes of sandalwood, musk, white woods and vanilla.
In December 2008 Britney Spears launched two more perfumes with the release of her sixth studio album ‘Circus’.
Thirty million bottles Worlwide
As of 2009, Britney Spears claimed to have sold thirty million bottles worldwide. As of 2012, her fragrances brand had grossed over one point five billion dollars worldwide.
According to a Daily Express newspaper report in 2013, a bottle of a Britney Spears fragrance was sold every fifteen seconds worldwide.
In 2018 Britney Spears launched her twenty-fifth and first ever unisex fragrance, ‘Prerogative’ which is an amber, vanilla fragrance for men and women with top notes of apricot, goji berries and pink pepper with middle notes of coffee, saffron and red lily and base notes of sandalwood and amberwood.
This fragrance was released as an olfactory expression of individuality and authenticity designed for all people who do not hesitate to be what they want to be.
Prerogative is a brave and exotic step by which Britney Spears moves in a different direction from the feminine fragrances she has launched so far.
“Prerogative is all about empowerment and confidence – we all deserve to feel free and fierce” says Britney Spears.
As of 2020 she has released twenty-eight fragrances under her brand
Britney Spears can boast a fleet of eponymous fragrances in conjunction with Elizabeth Arden. Most of Britney’s perfumes land firmly in the sweet, gourmand genre which reflect her personality.
Her products with their colourful packaging are aimed at the youthful end of the market.
The perfume world is awash with celebrities including One Direction, Christina Aguilera, Mariah Carey, Diddy and many more, but Britney’s fragrances have succeeded because they align perfectly with her persona.
Each fragrance smells like something she would wear. Only Jennifer Lopez can compete with Britney’s total dominance of the fragrance world.
