In 2006 the Dior watch booth was dedicated to the Dior Canework. This pattern was made by designer Christian Dior and based on the Napoleon III chairs used in his fashion shows.
In 2007 Kris Van Assche was appointed as the new artistic director of Dior Homme who presented his first collection later that year. The 60th anniversary of the founding of the House Dior was officially celebrated as well.
widely talked about throughout various industry and social media sources as it was a display of Dior throughout its transition.
In March 2015 it was announced that Rihanna was chosen as the official spokeswoman for Dior which makes her the first black woman to take the spokeswoman position at Dior and Israeli model Sofia Mechetner was chosen to be the new face of Dior.
In April 2016 a new Dior flagship boutique opened in San Francisco with a party hosted by Jaime King.
In 2017 Dior renovated and expanded its Madrid store. The brand celebrated the opening of the new boutique in a masked ball a number of Spanish celebrities