Clinique Fragrances & Products
Clinique Laboratories LLC is an American manufacturer of skincare, cosmetics, toiletries and fragrances, usually sold in high-end department stores. It is a subsidiary of the Estée Lauder Companies.
In 1967, American Vogue magazine published an article called “Can Great Skin be Created?”, written by beauty editor Carol Phillips with Norman Orentreich, discussing the significance of a skin-care routine.
Evelyn Lauder, daughter in law of Estée Lauder, read the article and brought it to the attention of Estée. Both Carol Phillip and Norman Orentreich were recruited to help create the brand and in April 1968 Clinique premiered as the world’s first allergy tested dermatologist-driven line at Saks Fifth Avenue in New York, launching with one hundred and seventeen products.
Evelyn Lauder created the Clinique brand name and developed its line of products.
She worked as the training director for Clinique and was the first person to wear the trademark white laboratory coat, now worn by Clinique Consultants worldwide.
Clinique was the third brand that was created from the Lauder Group after Estée Lauder and Aramis.
In 2008 Clinique announced a partnership with Allergan, the maker of Botox and former cosmeceutical partner of Elizabeth Arden, resulting in a new line called Clinique Medical.
The line is only available in physician’s offices. The five-product set is designed for pre and post operation skin care and targets complications such as redness, tightness, burning, irritation, discoloration among others that slow the healing process.
Awards & Announcments
In 2019 Clinique was awarded the Best Ecommerce Experience at the Glossy Awards Europe.
In 2020 Clinique announced British actress Emilia Clarke as their first Global Ambassador.
Perfuming your hair
Clinique also markets cosmetics and fragrances as part of its line.
The first Clinique fragrance, Aromatics Elixir was introduced in 1971. Aromatics Elixir’s heart notes are muguet and ylang joined by jasmine, together with warming elements of patchouli, vetiver, musk and amber.
It also has a special application technique to get the best results, just spray in the air and walk into the fragrant cloud. This distinct fragrance has just celebrated its 40th anniversary and has been a signature scent for multiple generations of women.
Following the popularity of Aromatics Elixir, Happy was launched. It is an upliftingly named scent with a multi-layered floral scent with citrus notes of bergamot and ruby red grapefruit giving away to morning dew orchid, boysenberry bush flower, Chinese golden magnolia, spring mimosa blossoms and white crinum lily.
Happy was introduced into the national consciousness through a series of television ads featuring the Judy Garland song “Come on Get Happy” which was said to have inspired its name.
The name, the advertising and the fragrance proved very popular with American women of the late 20th century. Bottles flew off the shelves as the fragrance’s popularity soared. Happy later introduced a men’s addition.
The iconic refreshing scent Calyx was originally launched in 1987. New, modern Calyx was re-launched by Clinique in 2013. This is a sparkling, energetic and fresh fragrance of good mood.
This fragrance has top notes of grapefruit, mandarin, passion fruit, mango, guava, green leaves and papaya together with middle notes of lily of the valley, freesia, neroli, lily, rose, marigold and jasmine and base notes of oak moss, sandalwood, orris and vetiver.
Beyond Rose is also in Clinique’s fragrant collection. Fragrance Clinique Beyond Rose provides an extremely seductive composition.
Rose as the keynote of the fragrance will offer countless layers, from soft and gentle ones, silky shades of petals, to the dark and velvety essence of the flower. Its beauty is elevated by warm and cuddly amber, which adds resin-like sweetness and depth to the composition.
An interesting twist comes from pepper, which provides an unforgettable trail thanks to its fine sweetness and gentle tartness and gives the signature to the new Clinique perfume.
The fragrance contains scents of white pepper, rose oil and rose absolute, freesia flowers, osmanthus blossom, mate leaves, warmed and deepened by amber, labdanum, styrax and benzoin.
Clinique has produced many fragrances and skin care products and they have considered the many different skin types.
They target mainly women between the ages of 16 to 55.
Clinique can target such a wide range of ages because of the customer loyalty they have built up over the years with their older customers. Another reason they can reach such a diverse target market is due to their expertise in the many skin types, conditions and concerns they address and create products for.
This allows them to reach their target consumers of teens to mature adults.