Dolce & Gabbana Fragrances
Dolce & Gabbana is a luxury Italian fashion house founded in 1985 in Legnano by Italian businessmen Domenico Dolce and Stefano Gabbana.
The two met in Milan in 1980 and designed for the fashion house. Making an immediate impact with their flashy, sexy clothing including their signature corset dresses and provocative advertising, the house quickly gained fame and the loyalty of high-profile customers such as Madonna, who wears their fashions off stage and has hired the house to design costumes for her performances.
Dolce&Gabbana
Dolce&Gabbana offers clothing under two brands Dolce&Gabbana officially spelled with no spaces, which focuses on luxury clothing, eyewear, accessories and perfumes and D&G which offers a more casual and contemporary line of clothing, watches and fragrances. Both lines utilise the recognisable D&G logo on many of their products
First fragrance launch
They launched the company’s first women’s fragrance line, Dolce & Gabbana for Women in 1992. A men’s version followed in 1994. The brand launched a series of fragrances over the year with their Light Blue fragrances for men and women being among their most successful.
The D&G line launched their Anthology series of fragrances in 2009, inspired by Tarot cards and advertised by some of the fashion world’s most famous faces.
The celebrities appear naked in the advertising campaign made by Mario Testino. Women models are Naomi Campbell, Eva Herzigova and Claudia Schiffer and the male models are Noah Mills, Fernando Fernanes and Tyson Ballou.
It’s easy to see why celebrities, models, and singers are some of Dolce & Gabbana’s biggest fans. You can get your fix at any one of their luxury home fragrance boutiques, too.
Candles
Dolce & Gabbana has created sumptuous scents that any fragrance enthusiast can enjoy. If you love your fashions as much as your perfumes, delight in browsing their wide selection of candles and home fragrances. Dolce & Gabbana candles will add an alluring touch to any room in which you light them.
Oscar des Parfums
Dolce & Gabbana won an ‘Oscar des Parfums’ for best male perfume in 1996 from the French Parfum Academy which is the first time ever that the title has been awarded to an Italian brand. They have won several awards for their fragrances.
Their current fragrances include The One, Sport, Light Blue, Dolce, Classic, Sicily, The One Rose and the original scents Pour Homme and Parfum. In 2014 the company chose Colin Farrell to be their new face for their fragrance Intenso.
Advertising Campaigns
The commercial for the first women fragrance of Dolce & Gabbana ran for several years in Italy.
The thirty second commercial featured actress Monica Bellucci and was directed by filmmaker Giuseppe Tornatore. It began with a man slapping an octopus against the stone ridges of a tide pool. He stands and looks around at his surroundings at different women going about their daily lives. One woman (Bellucci) is seen changing into a 1950’s bathing suit.
After she changes, she tosses her bra on top of a prickly pear cactus and walks towards the ocean. Later she is seen lying on a bed and the man who saw her is standing outside her window holding her bra up to his nose. The film closes with the image of Dolce & Gabbana fragrance bottles against a black backdrop. In 2003 the Dolce & Gabbana perfume Sicily was advertised in another commercial about a Sicilian funeral which was also directed by Giuseppe Tornatore.
Gisele Bundchen starred in the 2006 commercial for the fragrance ‘The One’ featuring her in front of a vanity mirror being made up, with flashes of mob cameramen interspersed; she then puts on a golden dress, shoes and a pair of D&G sunglasses.
Dolce & Gabbana have won two Leadawards for their campaigns from Germany’s leading advertising awards. In 2004 they won their Autumn/Winter 2003/04 campaign and in 2006 they won for their Autumn/Winter 2005/06 campaign.
Gilbert and George
Once dubbed the ‘Gilbert and George of Italian fashion’ Dolce & Gabbana gave their fashion interests a musical turn in 1996 by recording their own single in which they atoned the words ‘D&G is love’ over a techno beat.
Newer to the design game than other heavyweight Italian fashion houses such as Armani and Versace the pair acknowledged that luck has played its part in their resounding success. They were so successful that they announced they would retire at the age of 40 – a promise they did not keep.
Dolce Gabbana is famous for its bold, charismatic designs. And while the D&G label is known around the world, Dolce & Gabbana fragrances are equally beloved by its fans. Combined with market-leading scents, helping to mint new stars has always been part of the plan—and the designers never forget that.
Dolce & Gabbana have tried their hand at almost everything including cars, phones, fashion, photography, books and fragrances and they are still going strong today. They claim to be more concerned about creating the best, most flattering clothes than sparking trends, once admitting that they wouldn’t mind if their only contribution to fashion history was a black bra. One thing that is true with regard to Dolce & Gabbana and that is Sicily and Sicilian culture is the most important style and identity of Dolce & Gabbana.
