In October 1992 the Breast Cancer Awareness campaign was launched by Evelyn Lauder who is Estée Lauder’s daughter in law.
She co-created the “Pink Ribbon” with SELF magazine as a symbol of breast health.
Since then, millions of people globally have heard the message about the importance of breast health and that early detection can save lives.
The Estée Lauder Companies’ annual Breast Cancer Awareness campaign involves all of the 19 brands that make up Estée Lauder Companies. They collectively represent The Breast Cancer Research Foundation’s first and largest corporate supporter.
Since 1992 The Estée Lauder Companies’ Breast Cancer Campaign has raised more than eighty-nine million dollars globally for lifesaving research, education and medical services.