In 2011 a publicity video was produced in Paris and featured Emma Watson and in 2012 Lancôme premiered a TV advertisement featuring 1930’s cartoon icon Betty Boop, this particular advertisement has been uploaded to You Tube by Sephora and has achieved more that 100000 views in 2018.
The brand is represented by actresses, global super models, makeup artists and perfumers. Emerging fashion designers have collaborated with the brand including design duo Proenza Schouler, who created a dress inspired by Lancôme’s Hypnôse fragrance.