The idea behind launching the colognes and perfumes was that Harley owners would finally be able to complete the all-encompassing Harley-Davidson lifestyle and smell like their bikes.
While many Harley-Davidson riders loved the brand and would buy almost anything with a Harley logo on it Harley fans were not willing to spend their money on a bottle of perfume. This particular extension of the brand was too far for lovers of the motorcycle and many accused Harley-Davidson of “Disneyfying” the brand and believing that more products equalled more sales.
Today the “Hot Road” perfumes and colognes have made their way into the Museum of Failure in Helsinborg, Sweden.
Even though you may be a successful entrepreneur and have a worldwide following, branching out into unfamiliar territory is not always the right course to take and proves you cannot always win them all.